How to Earn from a News Portal – 8 Proven Ways to Make Money

💰 How to Earn from a News Portal in India (Complete Guide)

Starting a news portal is not just about sharing information — it can also become a profitable online business. With the right strategies, you can turn your traffic into revenue.

Here are the top ways to earn from a news portal:


1. 🟢 Google AdSense (Display Ads)

Once your portal has consistent traffic and original content, you can apply for Google AdSense. It automatically shows ads on your pages and pays you per click (CPC) or view (CPM).

💡 Tip: Focus on SEO and news content with search demand to attract more visitors.


2. 💼 Sponsored Content & Paid Articles

Brands and PR agencies pay news websites to publish their press releases, product launches, or promotional stories.

  • Charges can range from ₹500 to ₹10,000+ per article depending on your traffic.
  • Make sure to tag them as “Sponsored” to maintain credibility.

3. 📢 Direct Ads & Banner Sales

You can sell banner ad space directly to local businesses, political parties, coaching centers, or product brands.
Example: ₹1,000–₹10,000/month for a banner ad in the sidebar or header.


4. 📱 Affiliate Marketing

Promote relevant products or services (books, gadgets, courses, tools) using affiliate links. You earn a commission on every sale made through your link.

Popular platforms: Amazon Associates, Flipkart Affiliate, ShareASale


5. 📰 Premium Membership / Subscription

If you offer exclusive content (like local breaking news, crime reports, or early access), you can charge users a monthly or yearly subscription.

Example: ₹49/month for ad-free or premium news access.


6. 🛠️ Sell Services or Tools

If your portal covers niche topics (education, jobs, local listings), offer services like:

  • Resume writing
  • Job listing promotions
  • Coaching institute ads
  • Local business promotion

7. 🤝 Government or NGO Advertisements

Register your news portal with the DAVP (Bureau of Outreach and Communication) to be eligible for government ads, especially during elections or awareness campaigns.


8. 📈 YouTube & Social Media Monetization

If your news portal shares video content, create a YouTube channel and monetize with ads. You can also earn through Facebook in-stream ads or Instagram collaborations.


🧾 Final Thoughts

Earning from a news portal takes time, content consistency, and trust. But once you build traffic and authority, it opens multiple revenue streams — from ads and affiliate marketing to subscriptions and sponsored content.

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